SEO for eCommerce Websites

The challenges that exist for small e-commerce site owners are colossal. It is a well known fact that e- commerce sites have noticeably lesser content than all other website types available. Copy is the key element in site optimization for search engines and if it does not harness the benefits of search engine optimization, then it may remain insignificant and the owner may spend their time and money worrying how their e-commerce site stands to get noticed. Luckily, solutions exist that can propel any site to high rankings in search engines, regardless of size. The steps are as indicated below.

Keywords
Remember that every word or detail that is present on your site qualifies as site content and is helpful in search engine optimization. The most important content in any website that needs optimization is the keyword list. Once the terms of searching are defined, it creates a specific pattern that will be adhered to from start to finish. The terms are basically used as guidelines from development stage where the navigational structure is decided upon all the way through to the final content. An appropriate keyword research, keyword selection and maintenance of keyword density throughout the website ensures higher ranks in search engines.

Structure
The structure of the site is as important as the content. You need to start the home page on a general tone then work your way to the specifics, which should be on other pages. The keywords should be more self explanatory. For instance, if your site is about cars, you may have keywords that read ‘discounted cars’, ‘used cars’ etc. Your sites content can then revolve around the keywords selected.

Flattening the site structure is as important. Placing the keywords that link to other pages strategically on your pages makes navigation easy and at the same time allows the site visitor to be able to skip to the specific page he wants to view. You could make a chart and have all the terms of each page labeled onto it. That way the keywords are equally distributed and strategically placed on each webpage.

Keep in mind never to use the same key phrases in all web pages; neither should you cram all the keywords in a one webpage. Google uses an algorithm called ‘LSI or Latent Symantic indexing’ which means that the search engine now knows which keywords are inter-related and what your site is talking about.

Every page should be taken as a new chance to rank your site with the search engines as each page is viewed on its own. Should you have long key phrases, it is always important to select the exact words that will be used as navigation names. For instance, if you are handling a vehicle website that has Heavy commercial vehicles and want to get the maximum out of the key phrase, then you need to have it as a navigation name, use it on the URL page link with underscores between the words. This may sound absurd but search engines work with words and they will pick that up really easily. That is search engine optimization SEO, at its best. Lastly throw in key phrases into your headlines, as the search engines pick up these more than the content in them. Remember to place them strategically in each page.

Adhere to these pointers and success will come to you sooner than you think.