SEO and Website Findability

 Findability – Single most important requirement for building your website

When you plan to launch a website, you will have to keep in mind your potential users. You will have to understand the audience – readers, users, potential customers, if you want them to visit your site.

Some basic requirements for your website would include:
  • Good content
  • Flat structure – Good accessibility
  • Search engine friendliness
  • No indexation barriers
  • Semantic Markup
  • Simple language and format
  • Right understanding of your potential audience

Make the Content Appealing
It is very necessary to make the content appealing in order to impress the audience. In such a case, it is preferable to find a niche. Try to remain original and stay on topic for your subject. If you can add comments and discussions to your site, your content will get a lot of new perspectives. This will facilitate interaction and consequently more traffic.

The relevancy of the content as well as staying focused on the subject is important. It is important to understand that in today’s world, you don’t find your customers, but your customers find you. If your website shows depth of knowledge and they feel that you could solve their problems, your customers are definitely going to find you.

Tags in the content are also very important. Tags can replace fixed categorization in your blogs. These are basically enriched with keywords as a result of which sites which contain tags are preferred by most search engines.

Google: The Biggest Search Engine
In order to make the content more findable, you can use several mark ups which include Meta descriptions, titles and headings as well as text. Meta descriptions are important as they describe the web page. The title should be relevant as it is the title which will show up as book marks. Google does not take into account the meta keywords and descriptions you put, however many other search engines do. Google forms it own meta keywords based on your content and that again makes your keyword density important.

Headings tell the search engine about the most relevant piece of information. Your headings, tags and your page titles should all contain relevant keywords. This is a very simplified yet important way in which you let search engines know what you want your website to be indexed well for.

The performance determines the satisfaction of the end users as well as the search engines. The last modified headers will allow the search engines to place more emphasis on the new and fresh search content. Google actually re-indexes the page in a site in order to make sure that they are still relevant.

URLs are also important. There is strong evidence available which shows that pages with keywords in their urls are ranked better. Also, as a rule of thumb, shorter URL’s are better than long ones.

So try to have a good content along with a semantic mark up. It should moreover be accessible both with and without the Java Script. For a logically smart tip, if you have Google Ads on your website, google would may visit your site more often to ensure the relevancy of your content, - Makes sense?